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    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
Ursa Major Fortifying Gel Moisturizer
Ursa Major Fortifying Gel Moisturizer
Ursa Major Fortifying Gel Moisturizer
Ursa Major Fortifying Gel Moisturizer
Ursa Major Fortifying Gel Moisturizer
Ursa Major Fortifying Gel Moisturizer
Ursa Major Fortifying Gel Moisturizer
Ursa Major Fortifying Gel Moisturizer
Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer
    • Load image into Gallery viewer, Ursa Major Fortifying Gel Moisturizer

Ursa Major Fortifying Gel Moisturizer

Ursa Major Fortifying Gel Moisturizer

Regular price
$40.00
Sale price
$40.00
Regular price
Sold out
Unit price
per 

  • Hydrates without Heaviness
  • Actively Soothes & Firms
  • Keeps Skin Feeling Clear, Refreshed, and Hydrated All Day

How to use

Apply 1 Pump To Clean, Dry Skin Making Sure To Cover Entire Face And Neck. Works Great For All Skin Types, Especially Sensitive, Oily Or Acne-Prone Skin.

Ingredients

aloe barbadensis leaf juice*, aqua/water/eau, glycerin, helianthus annuus (sunflower) seed oil*, caprylic/capric triglyceride, leuconostoc/radish root ferment filtrate, hamamelis virginiana leaf water, willow bark extract, aleurites moluccana seed oil*, hydrolyzed myrtus communis leaf extract*, opuntia ficus-indica stem extract*, daucus carota sativa (carrot) seed oil, hydrogenated lecithin, betula alba juice, olea europaea (olive) leaf extract, lavandula angustifolia (lavender) flower oil*, citrus aurantifolia (lime) peel oil, melaleuca quinquenervia (niaouli) oil*, boswellia carterii (frankincense) resin extract, bisabolol, mentha spicata (spearmint) leaf extract, chondrus crispus (carrageenan), glucose, rosmarinus officinalis (rosemary) leaf extract*, propanediol, xanthan gum, sodium anisate, sclerotium gum, alcohol, citric acid, sodium benzoate, potassium sorbate, limonene, linalool, citral

Reduce waste with sampling

Stop guessing and start sampling - only buy the full size of what you love, so you aren’t left with waste from products that don’t work for you. You can also utilize our reusable containers to store your favorite products while on the go, so you’ll never be left with wasted packaging.

About this item

A lightweight, serum-like gel moisturizer that keeps skin feeling clear, refreshed, and hydrated all day.

It’s a simple but powerful daily moisturizing step that’ll leave you ready to tackle whatever comes next.

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Customer Reviews

Based on 93 reviews
73%
(68)
12%
(11)
15%
(14)
0%
(0)
0%
(0)
N
Nicki C.
Feels like nothing!

Have used this moisturizer for years, and LOVE how it feels! Has made a huge difference for my combination skin. But I don't love that the new bottle is 1 oz smaller (formerly 2.5 oz) yet costs the same as the old size.

J
JJ
Love it!

My skin feels brilliant after adding this serum. I'm 54 and my skin feels nice and firm when I use this after the fantastic face wash followed by face balm (now gel moisturizer).

S
Scott
"The only thing that’s new is the name, and the glass packaging."

And you get less product for more $.

It's a great product, like everything UM. Disappointing they are following the typical "big business" model. I remember the start-up days when delivering a great product at an affordable price was important to them. Sad.

L
Laura
fortifying face balm

The "one two three" for me: vitamin c serum; golden hour; fortifying face balm. Works great for MN winter. And it smells wonderful.

M
Melissa
Made it smaller and increased price. Bye

Great product. Been using for years but the rebrand with a product half the size and now $2 more is ridiculous. Loved this brand but they’re getting too corporate. What Vermonter can afford this? Found some great natural alternatives for half the cost with small businesses. Sad they are prioritizing profit. Not very Vermont of them.

J
Jonathan F.
Same as Fortifying Face Balm, but more expensive now for less of the same product

Don't get me wrong here, I have loved this product for many years and will continue to do so.

But you guys must be kidding with this rebranding technique... so yeah, you discontinued, or renamed to be more precise, the Fortifying Face Balm, so you can now charge 5% more (38$ previously compared to 40$ now) for 36% less (2.5FL before 1.6FL now) of the same product as before. So combined, that represent nearly a 40% reduction in value for the customer.

That's quite an increase, don't you think?

I can still afford your products, even with such a substantial increase, but it makes me question about the consideration you give to your customers today and moving forward.

D
David W.
Love the product, don't love the price change

I've been using this for years (I have a subscription), and it's a great moisturizer. I'm disappointed that the price per ounce has gone up about 66%. I understand that the glass bottle costs more, and I can accept that. The marketing materials say that bottle cost has gone up 33%, though, which makes the remaining 33% increase sound like it's just added profit. I hope there's something else going on to explain that change.

M
Mike C.
Way more expensive now

I loved the older version of this product, but the new one in a glass bottle costs more money for half the amount of product. Won't be using again unless the price comes down.

R
Rene
Good. But…

I need that product in a plastic Bottle, as bevor with more liquid.

E
Ellen
Love the Moisturizer, Not the New, Smaller Size

I just love this stuff - it’s not greasy or heavy, and it feels great first thing in the morning. But . . . The “new” one is much smaller, for a little more money! Not crazy about that part.