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    • Load image into Gallery viewer, Urban Decay Subversion Lash Primer
    • Load image into Gallery viewer, Urban Decay Subversion Lash Primer
    • Load image into Gallery viewer, Urban Decay Subversion Lash Primer
Urban Decay Subversion Lash Primer
Urban Decay Subversion Lash Primer
Urban Decay Subversion Lash Primer
Load image into Gallery viewer, Urban Decay Subversion Lash Primer
Load image into Gallery viewer, Urban Decay Subversion Lash Primer
Load image into Gallery viewer, Urban Decay Subversion Lash Primer
    • Load image into Gallery viewer, Urban Decay Subversion Lash Primer
    • Load image into Gallery viewer, Urban Decay Subversion Lash Primer
    • Load image into Gallery viewer, Urban Decay Subversion Lash Primer

Urban Decay Subversion Lash Primer

Urban Decay Subversion Lash Primer

Regular price
$22.00
Sale price
$22.00
Regular price
Sold out
Unit price
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Returns are Free, and accepted up to 30 days from purchase. 100% Risk Free Purchase.

  • A whipped, creamy lash primer
  • Conditions and preps for the perfect mascara application
  • Brush coats each lash from root to tip,

How to use

  • For the perfect application, condition and prime with Subversion Lash Primer.
  • Build bigger and darker lashes with Perversion Mascara.

Ingredients

-Vitamin E: Conditions lashes.
-Panthenol: Protects lashes.

Water, C18-36 Acid Triglyceride, Synthetic Wax, Myristic Acid, Stearic Acid, Bis-Diglyceryl Polyacyladipate-2, Butylene Glycol, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, Cera Alba (Beeswax/Cire D'abeille), Tromethamine, Phenoxyethanol, Hydroxyethylcellulose, Xanthan Gum, Caprylyl Glycol, Hydrogenated Lecithin, Euphorbia Cerifera (Candelilla) Wax, Simethicone, HexyleneGlycol, Sodium Dehydroacetate, Disodium EDTA, Tocopheryl Acetate, Tocopherol, Ascorbyl Palmitate, Panthenol.

Reduce waste with sampling

Stop guessing and start sampling - only buy the full size of what you love, so you aren’t left with waste from products that don’t work for you. You can also utilize our reusable containers to store your favorite products while on the go, so you’ll never be left with wasted packaging.

Highlights

Hydrating

Curl-enhancing

Without parabens

Fragrance free

Cruelty free


About this item

A whipped, creamy lash primer that conditions and preps for the perfect mascara application.

Prep eyelashes for the perfect mascara application with Subversion Lash Primer. The brush coats each lash from root to tip, making them thicker and longer—letting you build dramatically better-looking lashes that look like false lashes. Formulated with protective panthenol and conditioning vitamin E, this primer strengthens lashes for high-volume application.


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Customer Reviews

Based on 258 reviews
82%
(212)
11%
(28)
3%
(8)
2%
(4)
2%
(6)
F
Fanatic
Best primer

Hands down the best primer! I’ve use Lancôme,‘Estee Lauder and nothing compares.

This product was reviewed on urbandecay.com

T
Tahoe
Subversion lash primer

I absolutely love this lash primer! Will purchase again and again!

This product was reviewed on urbandecay.com

L
LadyCPA
Love Subversion!

This makes a great base for the Perversion mascara, as it gives the mascara a little something extra to grip onto. Plus the temporarily white color makes it easy to see where I've applied it.

This product was reviewed on urbandecay.com

M
Mary F Bexfield
Plumping Primer

I am 59 years old and had Never Heard of or Used Lash Primer Before Urban Decay! Well, I Love It! It really does plump my lashes Before I apply my mascara and also seems to help them maintain a more Curled Shape after I use my lash curler (my lashes are pretty straight)! I Love how Big my lashes look and people have complimented me on them! A server at a restaurant said she uses it too!

This product was reviewed on urbandecay.com

M
Mollieeee
Yesss

Smooth and not clumpy when it dries down. The best lash primer hands down!

This product was reviewed on urbandecay.com

S
Staceyh
Excellent Primer

This primer is a great addition for use with the mascara Perversion

This product was reviewed on urbandecay.com

K
Kat kat
GREAT STUFF

Wow can't believe how this primer made my lashes look. I have short lashes and this is great.

This product was reviewed on urbandecay.com

D
Darby
What a Difference!

I absolutely love what this primer does for my lashes. They are fuller and longer since I began using Subversion. Gives lashes volume without making mascara clumpy.

This product was reviewed on urbandecay.com

A
Always blonde
Must have eyelash primer...

This is awesome eyelash primer. I use this everyday & always have a spare so I never run out! It truly makes my lashes longer & thicker after I use this & the perversion mascara!

This product was reviewed on urbandecay.com

K
Kristen Amburgey
Prime Primer

My favorite primer! Makes lashes look great and keeps mascara on strong.

This product was reviewed on urbandecay.com

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