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  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
  • Load image into Gallery viewer, COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
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Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder
Load image into Gallery viewer, COLOR WOW Root Coverup Powder

COLOR WOW Root Coverup Powder

COLOR WOW Root Coverup Powder

Regular price
$34.50
Sale price
$34.50
Regular price
Sold out
Unit price
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Returns are Free, and accepted up to 30 days from purchase. 100% Risk Free Purchase.

  • Powder That Seamlessly Covers Grays And Dark Roots
  • Extends Highlights, And Thick Textures
  • Perfects The Look Of Thinning Hairlines With No Waxes, Dyes, Or Parabens

How to use

  • Apply to dry hair.
  • Load up small end of brush with powder.
  • Use free hand to pull hair flat and taut against head, and press brush down firmly into roots, starting from scalp and working out.
  • Do not use a sweeping motion.
  • Apply more powder as needed.
  • To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.

Ingredients

-Reflective Crystals and Pigments: Provide multidimensional, natural-looking coverage of grays and roots.
-Zinc Stearate: Anchors pigment to hair.
-Emollient Blend: Adds shine and makes powder waterproof and transfer resistant.

Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 19140 (Yellow 5 Lake) Formula #707-0.

Reduce waste with sampling

Stop guessing and start sampling - only buy the full size of what you love, so you aren’t left with waste from products that don’t work for you. You can also utilize our reusable containers to store your favorite products while on the go, so you’ll never be left with wasted packaging.

Highlights

Good for: Color Care

Natural finish

Without parabens

Waterproof


About this item

An award-winning powder that seamlessly covers grays and dark roots, extends highlights, and thick textures. ens and perfects the look of thinning hairlines with no waxes, dyes, or parabens. It is best for straight, wavy, curly, and coily, and for fine, medium, and thick textures. Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS and SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging. This easy, precise, no-mess mineral powder adheres to hair and covers gray and dark roots without peroxide. The water-resistant formula stays until shampooed out—you can even swim in it! The multi-pigment formula plus reflective particles provide a natural finish. It's ideal for extending color treatment. This product is an Allure Best of Beauty Winner.

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Customer Reviews

Based on 704 reviews
86%
(607)
11%
(75)
2%
(12)
1%
(7)
0%
(3)
A
Allison M.
Works well!

Provides very good coverage. I like that you can apply exactly where you want it. Need to get used to how much is on the brush and applying evenly. I liked the trick of using it to cover thin spots. Will try that for sure!

This product was reviewed on colorwowhair.com

B
Bea S.
Coverup does a good job

Coverup does a good job concealing gray hair roots. Easy to apply and lasts. I have recommended it to friends. Thank you.

This product was reviewed on colorwowhair.com

C
Constance K.
It went on better than

It went on better than I thought it would. This was a first time using something like this.

This product was reviewed on colorwowhair.com

J
Jenn
No more gray

This product is great for covering gray and making thinning hair look thicker. It doesn’t last a long time though and is a little on the expensive side. I still love this product, it has saved me so many times.

This product was reviewed on colorwowhair.com

M
Marsha R.
I don’t color my hair

I don’t color my hair YET so the Wow covers the several grey that are coming in. It’s like eyeshadow and does not make hair feel dirty

This product was reviewed on colorwowhair.com

D
Dianne G.
Best !

I have tried several root cover ups that made my hair feel terrible. Color WoW is excellent. Blends Great and looks more natural than anything I've used.

This product was reviewed on colorwowhair.com

J
Jody M.
Love this product.

Better than any cover up product I’ve tried in the past. No sticky residue and perfect blending of color to cover my gray skunk line. Flawlessly helped me get through an extra week of gray while waiting for my hair appointment with my new stylist/colorist.

This product was reviewed on colorwowhair.com

M
Michele F.
This is the best cover-up

This is the best cover-up I have ever used. Highly recommend it.

This product was reviewed on colorwowhair.com

R
RHONDA D.
This is my go to

This is my go to for covering gray, and disguise bald areas. I mix red and brown to give a more natural effect.

This product was reviewed on colorwowhair.com

B
Bev S.
Root Cover Up

Love that this is a powder and it’s not sticky. Give it a up!!

This product was reviewed on colorwowhair.com

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