This shampoo is very moisturizing. For someone with fine hair, it is not great for every day, but could be used every other day. Using too many days in a tow started to weigh my hair down, but paired and alternated with my usual shampoo, it was a great addition, especially as we transition into winter and everything gets dryer and needs more moisture.

This product was reviewed on redken.com

If you have dry or damaged hair like I do then your gonna love this! I’ve used TONS of different shampoos from TONS of different brands with different price points, and didn’t get the results that I’ve gotten with this! I’ve used other Redkin products that I really liked but in my opinion this is the best! Since using this shampoo my hair is so much stronger, shiny (without being to shiny), hydrated, and has grown so much! It has a good clean smell that’s not real strong! Overall it’s a great product! #Redkinhalfliter

This product was reviewed on redken.com

I've been using Olaplex for over a year now with no complaints, it did the job and kept my hair healthier when I was bleaching. However, I've stopped bleaching for the most part but kept using Olaplex but just found my hair was lackluster so I wanted to try something else. This is one of those shampoo and conditioners you've always heard about but never really thought much of because there's always a newer more talked about product, but I wanted something that would make my hair shiny and the litre event was on at Ulta so I decided why not.
OH MY GOD - not only is my hair softer and shinier than ever, but my waves are back!!! I've been convinced that I just ruined my hair completely from all the bleach and I would never see my wave pattern again, but one use of all soft and they were back instantly! I also am one to go a week, if not two, and while this shampoo and conditioner has made my hair softer and shinier it hasn't added any oiliness so I can still go my week or so without washing.
I am so glad I switched to this and that I got the litre, it transformed my hair in ways I didn't even think would/could happen!

This product was reviewed on redken.com

I really enjoy using this shampoo. It lathers nicely and I can see the moisture difference in my hair. I enjoy the scent and the combination with the conditioner has helped with my dry hair.

This product was reviewed on redken.com

This shampoo does a great job of lathering and giving you the clean feel that you expect in a shampoo. It isn’t too heavy or light and the smell is nice. It seems to get the job done for cleaning your hair. There were times I just used the shampoo only and I was pleasantly surprised with the outcome of how my hair looked. It also seemed to strengthen my hair. I still have about 1/3 of the bottle left.

This product was reviewed on redken.com

I need to start by saying this is not a 5 star product for me and my hair type, it might be for you! I tend to have an itchy scalp and so far, only the Calm Sexy Hair shampoo and conditioner have been able to keep that at bay. The Redken smells great, has a nice texture, and does make my hair feel soft, but because of my picky scalp, I'll not be switching up my haircare to use it.

This product was reviewed on redken.com

The name All Soft is exactly what it does, left my hair feeling so silky smooth and soft. It smells amazing and doesn’t weigh down my hair at all. The shampoo has a great lather and removes all the buildup from my scalp that builds up in between washes. My hair looks so healthy and has amazing shine. The half liter size is perfect and easy to hold. I would highly recommend and will repurchase in the future.

This product was reviewed on redken.com

The shampoo was better than the conditioner but I didn’t really see much of a big difference and I didn’t get the clean feeling I like after washing my hair with both shampoo and conditioner. I most likely wouldn’t purchase these again. Also, I was expecting bigger bottles than what it was. It did last for a while though.

This product was reviewed on redken.com

There is so many great things about this! First, I have very processed hair so needless to say it’s very damaged. As soon as I started using it I could tell a huge difference in texture. Although my hair isn’t brittle it is rather rough and this smoothed it right out! I should also mention that this smells SO GOOD!!!

This product was reviewed on redken.com

I could not be more pleased with the product! The shampoo is super concentrated and lathers quite nicely. A little goes such a long way. I have thick and curly hair and sometimes have challenges with the shampoo lathering enough for coverage. This shampoo did not let me down. It smells great and left my hair feeling very clean. I’ll be buying a bottle once I run out.

This product was reviewed on redken.com