Incredible!

This product was reviewed on pureology.com

I really loved this shampoo!! It give my hair a beautiful vibrant shade of blonde but also didn't leave my hair dry. Seems like I've used every purple shampoo on the market. I would definitely put this one in the top running with some of my favorites. I would definitely recommend.

This product was reviewed on pureology.com

The only toning shampoo you will need if you are blonde!! Love everything about it with the smell to the performance to how it makes my hair feel.

This product was reviewed on pureology.com

Tbh I thought this would be a really good purple shampoo because the price but I wasn’t very satisfied it made my hair feel dry and u have to use a bunch on the conditioner just to get it all through your hair and I have medium length hair and the sucky thing about it is it’s the conditioner that you leave in for five minutes instead of the shampoo  The reason you have to use so much of the conditioner is because it’s so thick that it’s hard to move around all in all I wouldn’t buy this product Pureology Strength Cure Blonde Shampoo but I guess for everyone else u can’t knock it tell u try it Pureology Strength Cure Blonde Shampoo

This product was reviewed on pureology.com

I just bought and tried this shampoo (and conditioner) for the first time. I have grey hair that is a mix of silver and charcoal. I have my hairdresser add lowlights every few months. My silver strands typically yellow over time so I was searching for a solution. This shampoo knocked the yellow/warm tone out and restored the cool silver/plantinum and charcoal. I cannot believe the difference. I read the 1 star reviews and can't agree with any of them. My hair is lustrous, soft and shiny. I am so happy with this product. (I use Oribe Silverati shine after the blow dry.)

This product was reviewed on pureology.com

This shampoo is great for blondes who want to give their color a cooler tone. I leave this shampoo on for about 5 minutes (suggested by my colorist) and I can see the difference! This shampoo is a highly pigmented purple shampoo. Follow with the Pureology Strength Cure Blonde Conditioner and you’ll be on your way to a cool blonde. Smells great and feels luxurious too!

This product was reviewed on pureology.com

I love this product it works great!!! The smell is good too!!!! I would recommend to anyone that has blonde hair.

This product was reviewed on pureology.com

This product is amazing! Best purple shampoo I used, it makes my hair soft and smooth. Definitely buying again!

This product was reviewed on pureology.com

This product is great! Lathers amazing but is also gentle. My blonde color treated hair loves it!

This product was reviewed on pureology.com

I was not a fan of this shampoo but w Pureology Strength Cure Blonde Shampoo anted to use this shampoo and conditioner a few times before leaving my review on it. I've used many different brands/types of purple shampoo over the years but not many kinds of toning conditioner and in my opinion, this one just didn't do it for me. I definitely liked the shampoo better than the conditioner which seemed to tint everything it touched purple or violet including my hair (very pale blonde) and hands. So I am giving it 1 star because I really did not like what this conditioner did to my hair color, also there are brands out there that I just like better for their toning products. I do have to say that there are many Pureology products that I absolutely LOVE but this was just not one of them unfortunately.

This product was reviewed on pureology.com