Kenra Brightening Shampoo contains violet pigment for instant toning. Designed for daily use on natural or color-treated hair, this violet toning shampoo maintains radiant color while providing increased manageability and intense shine for healthy looking hair.

Eliminates brassy tones to enhance blonde, gray and silver hair, Features Advanced Brightening Technology to increase brightness by up to 80%, Prevents oil buildup to reduce frequent washing.