A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours. Free of parabens. This product is also vegan and cruelty-free. A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.
Clinical Results: In an 8-week clinical study 100% of participants had a measurable improvement in the appearance of fine lines, 100% had measurably brighter skin, and 97% had a measurable improvement in radiance and clarity
I bought this thinking it would help to make my eye lids smoother. It didn't help but increased the wrinkles. Not a good fit for me.
This product was reviewed on urbandecay.com
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AmberLB
Love this primer!
Eyeshadow primer... easy to use! Love that it is anti-ageing as well! Will be buying more!
This product was reviewed on urbandecay.com
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Diane Y
Best primer ever
My eyelids get oily throughout the day and before this primer my eye shadow would crease after just a couple of hours and sometimes my mascara would even rub off on my lids because of the oiliness. This primer is AMAZING! The oiliness is completely gone and my eye shadow still looks perfect at the end of the day.
This product was reviewed on urbandecay.com
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G James
Great Product
I love this primer. My shadow stays looking good all day.
This product was reviewed on urbandecay.com
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senoritajva
Love this! No creases any more.
Unlike some products, this prepares your lids for any eyeshadow application and virtually eliminates the eye lid crease. If you do see a crease, it’s easily erased with a swipe of your finger. It looks just-applied all day!
This product was reviewed on urbandecay.com
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AndreaH
Best I've used!
A little tacky at first but I use a brush to smooth it on evenly and it works great! Defibrillator a strong working formula, but still able to blend shadows without a mess. Also seems to help pigments stay true.
This product was reviewed on urbandecay.com
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LadyCPA
Can't do without Primer Potion!
This product glides on smoothly and keeps my eye shadow set all day, without settling into lines - awesome!
This product was reviewed on urbandecay.com
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Mary F Bexfield
Magic Potion
I'm 59 years old and had NEVER heard of or Used an eye shadow primer before!! Its about time. Right,? Well, I Like It, A Lot!! I have loose eyelid skin (genetic) and lately my eye shadow has been causing Creases. Etc. It's mot a pretty sight. However, with The Urban Decay Eyeshadow Primer Potion, it looks a lot better And I'm using the one That Also helps with aging skin, so its a "Two For", which is a really smart idea!!! Now my eyeshadow gies on Smoother and StYs that way Longer!! It can't stop the clock, but it does slow it down a little!!! Thanks!!
This product was reviewed on urbandecay.com
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MrsStearns
Necessity
Always in my makeup arsenal. Keeps my eye makeup smooth and on all day.
This product was reviewed on urbandecay.com
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Mandybear
Best eyeshadow primer for aging lids
The best eyeshadow primer for aging lids and under eyes there is.
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