Learn more about sampling

How it works

Pick up to 10 samples and try at home with no pressure, same-day for $7.99 and get 15% off the full size of your favorite.

Reduce waste with sampling

Stop guessing and start sampling - only buy the full size of what you love, so you aren’t left with waste from products that don’t work for you. You can also utilize our reusable containers to store your favorite products while on the go, so you’ll never be left with wasted packaging.

  • Load image into Gallery viewer, ColourPop Act Natural Mascara
  • Load image into Gallery viewer, https://images.ulta.com/is/image/Ulta/2585350sm
  • Load image into Gallery viewer, ColourPop Act Natural Mascara
ColourPop Act Natural Mascara
https://images.ulta.com/is/image/Ulta/2585350sm
ColourPop Act Natural Mascara
Load image into Gallery viewer, ColourPop Act Natural Mascara
Load image into Gallery viewer, https://images.ulta.com/is/image/Ulta/2585350sm
Load image into Gallery viewer, ColourPop Act Natural Mascara

ColourPop Act Natural Mascara

ColourPop Act Natural Mascara

Regular price
$9.00
Sale price
$9.00
Regular price
Sold out
Unit price
per 

Delivering to

Returns are Free, and accepted up to 30 days from purchase. 100% Risk Free Purchase.

  • Define Your Perfect Mascara - A Defining Mascara That Gives Your Natural Lashes A Boost! Think ''Your Lashes, But Better'', With A Smudge-Proof, Clump-Free, And Easy-To-Remove Formula!
  • Soft + Fluffy Look - If You Love Wispy, Fluffy-Looking Lashes, Look No Further Than This Lightweight Mascara. Its Soft, Flexible Brush With Hollow Bristles Evenly Coats And Lifts Lashes To Look Their Best!
  • 100% Vegan - Ultra Creamy, High Performance Formula That'S Vegan And Bunny Approved! Vegan And Always Cruelty-Free!

How to use

  • Curl lashes and coat mascara evenly from root to tip.
  • build to your desired look!

Ingredients

Water, Oryza Sativa (rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Copernicia Cerifera (carnauba) Wax, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Euphorbia Cerifera (candelilla) Wax, Panthenol, Phenoxyethanol, Polyvinyl Alcohol Vp/va Copolymer, Aminomethyl Propanediol, Chlorphenesin, Ascorbyl Palmitate. May Contain: Iron Oxides (CI 77491, CI 77499).

Reduce waste with sampling

Stop guessing and start sampling - only buy the full size of what you love, so you aren’t left with waste from products that don’t work for you. You can also utilize our reusable containers to store your favorite products while on the go, so you’ll never be left with wasted packaging.

Highlights

Matte finish

Liquid formula

Vegan

Cruelty-Free

Clean at Airshop


About this item

Create the perfect wispy, defined natural looking lashes with ColourPop's Act Natural Mascara! Coat your lashes with this creamy, vegan formula that is smudge-proof, clump-free, and easy-to-remove!

Define Your Perfect Mascara - A defining mascara that gives your natural lashes a boost! Think ''your lashes, but better'', with a smudge-proof, clump-free, and easy-to-remove formula!, Soft + Fluffy Look - If you love wispy, fluffy-looking lashes, look no further than this lightweight mascara. Its soft, flexible brush with hollow bristles evenly coats and lifts lashes to look their best!, 100% Vegan - Ultra creamy, high performance formula that's vegan and bunny approved! Vegan and always cruelty-free!

Show more

Customer Reviews

Based on 19 reviews
58%
(11)
42%
(8)
0%
(0)
0%
(0)
0%
(0)
v
veronica a.
Abt it

Not clumpy it looks very natural and fluffy. I love the brown color it really gives a softer look to your makeup while still giving length and more of an appearance to your lashes. It’s also super easy to use.

This product was reviewed on colourpop.com

M
Misti A.
Loved. Got this for my

Loved. Got this for my daughter for Christmas. Your makeup is one of the few she can use with her sensitivities and gold allergy.

This product was reviewed on colourpop.com

A
Areka S.
This mascara works well with

This mascara works well with my sensitive eyes and is easy wash off at the end of the day. I only wish that the lift it gives my lashes would hold for longer.

This product was reviewed on colourpop.com

A
Alicia G.
Lovely, light -weight mascara

This mascara is perfect! The formula is clean and smooth. No clumping. I love the dark brown color! Lovely coverage! Please don't stop making this one

This product was reviewed on colourpop.com

A
Aoife B.
Looks okay on. The formula

Looks okay on. The formula is nice, it didn’t feel weird going on and it didn’t irritate my usually fairly sensitive eyes. I tried both colours of this mascara, and while they were nice for about an hour, it did unfortunately smudge under my eyes. It was also pretty hard to take off at the end of the day.

This product was reviewed on colourpop.com

M
Michelle S.
super nice

really love the brown mascara, wish it was a volume one. however makes natural lashes ‘yours but better’ does start to get a little flaky after like…. 6+ hours

This product was reviewed on colourpop.com

Y
Yaeli L.
Reallllly good color and wand,

Reallllly good color and wand, but the formula is a little too wet for my preference.

This product was reviewed on colourpop.com

M
Megan P.
Love this mascara compared to

Love this mascara compared to the first one ColourPop came out with. This one is much better!

This product was reviewed on colourpop.com

P
Projapoti B.
SUPER natural i love it

SUPER natural i love it doesnr clutter lashes at all

This product was reviewed on colourpop.com

J
Joanna B.
Satisfied

Really liking the brown color so far. It adds good lift and separation to my lashes and doesn't clump up on me.

This product was reviewed on colourpop.com

Love your look

Sample Everything

Pick from 5,000+ free samples, have them sent to your home, and get 15% off the full-size version of your favorite.

Get it Today

Get samples and full-size items delivered same-day. Applies to Los Angeles Metro Area.

Get expert advice

Get matched with a personal shopping concierge and certified esthetician to build your perfect beauty routine.

Shop all samples