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  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
  • Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow
Load image into Gallery viewer, Urban Decay 24/7 Eyeshadow

Urban Decay 24/7 Eyeshadow

Urban Decay 24/7 Eyeshadow

Regular price
$19.00
Sale price
$19.00
Regular price
Sold out
Unit price
per 

Delivering to

Returns are Free, and accepted up to 30 days from purchase. 100% Risk Free Purchase.

  • Creamy, Vegan Eyeshadow Single, Delivering High-Pigment, Ultra-Velvety, Supercharged Colors And Finishes
  • Long-Lasting Wear Of Up To 12 Hours
  • Vibrant, Caffeine-Packed Shadows Brighten And Enhance Eyes With Shades And Finishes Ranging From Neutral Matte Eyeshadows To Golden-Bronze Shimmers And Rich Jewel Tones

How to use

  • First, prime lids with Eyeshadow Primer Potion (sold separately) for more vibrant, crease-free color that lasts all day.
  • For even bolder, richer color, use a corresponding 24/7 Glide-On Eyeliner Pencil (sold separately) as an all-over base.
  • Apply the high-pigment eyeshadow using any UD Pro Eyeshadow Brush (sold separately), or use your fingertips for intense pigment payoff.
  • Use wet or dry. Mist your brush with All Nighter Long-Lasting Makeup Setting Spray (sold separately) before using shimmers to create a foiled, almost-wet effect. When working with mattes, dip brush into shadows first before misting with All Nighter for longer-lasting color.
  • Finally, lock down your makeup look for up to 16 hours with All Nighter Long-Lasting Makeup Setting Spray.

Ingredients

Mica, Ci 77492 / Iron Oxides, Ci 77491 / Iron Oxides, Talc, Silica, Boron Nitride, Ethylene/Acrylic Acid Copolymer, Alumina, Caprylic/Capric Triglyceride, Zinc Stearate, Ci 19140 / Yellow 5 Lake, Sodium Dehydroacetate, Phenoxyethanol, Sorbic Acid, Ci 77891 / Titanium Dioxide, Caffeine, Cellulose.

Reduce waste with sampling

Stop guessing and start sampling - only buy the full size of what you love, so you aren’t left with waste from products that don’t work for you. You can also utilize our reusable containers to store your favorite products while on the go, so you’ll never be left with wasted packaging.

Highlights

Matte finish

Shimmer finish

Natural finish

Vegan


About this item

A creamy, vegan eyeshadow single, delivering high-pigment, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours. It is gluten-free and cruelty-free. These vibrant, caffeine-packed shadows brighten and enhance eyes with shades and finishes ranging from neutral matte eyeshadows to golden-bronze shimmers and rich jewel tones. The velvety-soft formula glides on with minimal fallout and can be applied easily with a finger or blended with a brush.

This product is an Allure Best of Beauty award winner.


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Customer Reviews

Based on 236 reviews
62%
(147)
26%
(61)
6%
(14)
3%
(7)
3%
(7)
A
AVC74
New formula?

Virgin has been my FAVE eyeshadow color for years but since the repackaging, I feel like the formula is different. It does not apply as easily and creamy as it used to and the payoff isn't great. Please bring back the old version of these shadows!

This product was reviewed on urbandecay.com

J
Jill Bolstridge
Long lasting, bold, and luxurious!

Rich texture, beautiful color, blendable, and gorgeous! All of the superior quality I’ve come to expect from Urban Decay!

This product was reviewed on urbandecay.com

P
Philly Gal
Great make up for all ages.

I love Urban Decay makeup. A much younger woman recommended it to me. As I am 71, I use muted colors. In the past 6 months, two women in their 30's ,out of the blue, complimented me on my makeup. They wanted to know what brand of makeup I used. I told them. It made me feel really good. Thank you Urban Decay.

This product was reviewed on urbandecay.com

C
CSimms
Not what I was expecting, but great all the same

I was trying to replace one of my favorite eyeshadows from a palette that’s been discontinued, and this looked really close.
I was looking for a shimmery green, and this looks like it, but it goes on brown, with shimmery green undertones. Stunning color, looks great on me, just not what I was looking for

This product was reviewed on urbandecay.com

l
lorid
Poor repackaging!

Unfortunately the redesign makes these so much less usable now that I can't pop them into my 4 pan urban decay palette. Please consider a redesign or a new holder!

This product was reviewed on urbandecay.com

T
Tvanraygirl
Buy this!

I absolutely love this shadow! It goes on so smoothly and lasts all day! I apply over the urban decay primer.

This product was reviewed on urbandecay.com

M
MichelleG48585
Do not purchase from Urban Decay

They do not accept returns, even though their website guarantees a 60 day return. Their customer service is awful and the product is horrible. Their color match on their website is awful - even the sales representative at Ulta said do not use it. Do not purchase from Urban Decay!

This product was reviewed on urbandecay.com

A
Ashnicmc
Packaging

The shadow is very pretty. I’d give it 5 stars if not for the packaging. You can’t pop out the shadows, and I purchased to add to a custom palette.

This product was reviewed on urbandecay.com

C
Conni M
Kiken colors

Beautiful color can't wait to see other people's reactions dramatic

This product was reviewed on urbandecay.com

L
Lauralb
Worth the purchase

Good nothing compared to palettes by urban decay. I think it’s easy to apply and stays on all day. If you don’t like a variety it’s a perfect eyeshadow.

This product was reviewed on urbandecay.com

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